Girard Perregaux

Girard Perregaux

2024

Artistic Direction, Casting, Production

In 1976, GP introduced a pioneering timepiece affectionately dubbed " Casquette" by enthousiasts.
It featured a tubular Led display and quartz movement departing form traditional watch design. Its innovative LED display offering hours, minutes, seconds, day and date, epitomized avant-garde styling reminiscent of 70's muscle cars. Girard Perregaux design's philosophy emphasizes integration and ergonomic considerations, evident in the Casquette's integrated bracelets and varied case materials.

From Makrolon, steel, gold in 1976 to titanium and gold 2024, Oneness created and produced different films for the launch of this latest watch willing to the unexpected, cool but also related to the innovative design and LED display.

An unexpected watch requires unexpected reveal, with the Talented magician Drummond Money-Coutts. And to underline the brutalist design of the watch in movement, video shot on the Axe Majeur in Cergy-Pontoise by the architect Dani Karavan.

Artistic Direction : Julie Bruyère