Bvlgari

Bvlgari

2024

Movement Direction & artistic coordination

Rome’s historic Terme di Diocleziano, part of the Museo Nazionale Romano, present a spectacular backdrop, as the Bvlgari Aeterna High Jewelry and High-End Watches collection is unveiled. Global Brand Ambassadors are joined by special guests to celebrate the new launch. Defined by imagination and audacity, this magnificent collection elevates remarkable gems forged over millions of years, embodying the creative flair at the heart of the House.

Agency : Obo Global
Movement direction: Julie Bruyère

Aeterna is more than just a collection; it’s a journey through time, a celebration of nature’s most precious gifts, and a showcase of Bvlgari’s unparalleled craftsmanship. To commemorate this extraordinary event, Bvlgari chose a truly iconic location: The Dubai Desert Arena. This mesmerizing fusion of modern luxury and ancient Arabian charm provided the perfect backdrop for the unveiling of the Aeterna collection. Surrounded by the golden dunes, the event offered a unique and unforgettable experience for guests.

Production K2 / Bureau Beatrice
Movement direction: Julie Bruyère